I’m sure we’re all playing the same game right now – Catch Up. Staying up past our usual bedtime to catch up on baking cookies for an event or party the following day. Staying late at work during the week or coming in on Saturday to catch up on tasks because we spent a few too many hours at the office shopping for Christmas gifts online, or because the daily commute took twice as long from all the ice and snow.
We all play catch up during the holiday season for reasons we can, and many times, can’t control.
For us, the latter has much to do with Minnesota winters. No explanation needed. But playing catch up for the reasons we can control, we have you, our ever hungry customers, to give us a few friendly nudges to remind us we need to keep up with our new products.
Last month, in the middle of the holiday season, we launched our Basic Thai Spice Kit – a three jar set of Lemongrass Powder, Kaffir Lime Leaf Powder, and Galangal Powder – for you to create the base flavor for many Thai dishes. After Facebook messages, emails, and even a couple of phone calls about how to specifically use the kit, we went into catch up mode.